Cookies and privacy

Use the GOV.UK form to send your questions or comments about this campaign website.

About cookies

We put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • remember your progress
  • measure how you use the website so it can be updated and improved based on your needs

Cookies aren’t used to identify you personally.

You’ll see a message on the site before we store a cookie on your computer.

You can manage Cookies on this page by clicking the cookies link at the bottom of the page.

How we use cookies

Essential cookies

You may see a cookies message when you first visit this site. We’ll store a cookie to save your settings.

Name Purpose Expires
cookies-marketing-option Saves a message to let us know that you’ve seen our message 1 month
cookies-analytics-option Saves a message to let us know that you’ve seen our message 1 month

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use the website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit
  • how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store personal information so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Name Purpose Expires
_ga This helps us count how many people visit the site by tracking if you’ve visited before 2 years
_gid This helps us count how many people visit the site by tracking if you’ve visited before 24 hours
_gat Used to manage the rate at which page view requests are made 10 minutes

You can opt out of Google Analytics cookies.

Marketing cookies

Where government uses advertising, we want to make sure that this money is well spent.

To help measure this, pixels and tags (also known as cookies) are used on our marketing campaign pages.

Facebook Pixels allow us to track how many users click on an advert and arrive on our campaign page. We can then understand which adverts are appealing to our users so that we can improve our advertising.

We use the following cookies:

Name Purpose Expires
Facebook Pixel To track the effectiveness of our online advertising 180 days
Google Floodlight To track the effectiveness of our online advertising 1 month
LinkedIn To track the effectiveness of our online advertising 1 month


Privacy policy

We collect certain information or data about you when you use of this website. This includes your IP address, details of which version of web browser you used, information on you use the site, using cookies and page tagging techniques to help us improve the website.

This helps us to improve the site by monitoring how you use it. We can’t personally identify you using your data.

Keeping your data secure

Transmitting information over the internet is generally not completely secure, and we can’t guarantee the security of your data. Any data you transmit is at your own risk.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Disclosing your information

We may pass on your information if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements. This includes exchanging information with other government departments for legal reasons.

Links to other websites

This website contains links to other websites. This privacy policy only applies to this website. If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to this website from another website

If you come to this website from another website, we may receive personal information about you from the other website. You should read the privacy policy of the website you came from to find out more about this.